(Hong Kong, 9th June, 2014) Think. Cook. Save., a Health and Food Education program organized by Go.Asia (www.go.asia), partnered with Alvina Cookery and Towngas Cooking Centre announce to release a new book, “Educating Kids to Think. Cook. Save. Our Food” today.
The book is to further promote the concept of Think. Cook. Save. Not only is the book a healthy diet guide, the book also provides a systematic structure to educate children on balanced diets. The guide will target parents, teachers and those who are interested in learning more about food and healthy diet. The book will be sold at Towngas Cooking Centre and all major bookstores. The authors will be donating the royalty fee to support the food education program.
Content Summary
“We need every child to understand where food comes from, how to cook it, and how it affects their body. This is about setting kids up with the knowledge they need to make better food choices for life.” Jamie Oliver
This book is a complete guide to teach children how to develop a healthy diet!
Introducing the concept “Think, Cook and Save,” we aim to help children to get rid of bad eating habits, including junk food addiction and wasting food.
Think: To know where your food come from and learn more living skill.
Cook: To cook together and learn some simple, fun and healthy recipes
Save: To cherish our food resources
Highlight
1. The concept of Think.Cook.Save. comes from Jamie Oliver’s Food Revolution Hong Kong division
2. Hong Kong First Food Education book. Food Education is popular in Switzerland, Belgium, Italy and other European countries, it has been the talking point in Japan and Taiwan recently and it’s now landed in Hong Kong!
3. Advisory Team: Professor Joseph J.Y. Sung, President, The Chinese University of Hong Kong, Mr. William, Mark Yiu Tong, Renowned Food Critic, Mr. Perry Mak, Publisher, Hong Kong Economic Times and Towngas Cooking Centre
4. Recipes designed by Celebrity Chef Alvina Chan, Food Revolution Ambassador Beatrice Chan and the tutors from Towngas Cooking Centre
5. Bilingual Content. Good for education.
6. Massive use of color photos and cartoons. Children will love reading the book.
About the Authors
Alvina Chan
After graduating from Columbia University and Georgetown University, Alvina spent 7 years on Wall Street in New York & Hong Kong. Passionate about her culinary dreams, she attended Le Cordon Bleu Paris and achieved remarkable results, obtaining 1st in French Cuisine with “Mention Bien” (Distinction). Given her positive influence in food culture promoting Healthy Cooking & Respect for Food, she is now the first disciple of Willie Mark, an internationally recognized food critic. Author of two books: “Banquets for the Soul,” & “Alone in Paris – Transforming Perspectives in the World’s Most Famous Cooking School,” She is now also a TV culinary show host for TVB and Creation TV.
Beatrice Chan
Chief, Go.Asia | Founder, Think.Cook.Save. Health and Food Education | Ambassador, Jamie Oliver’s Food Revolution | Columnist
Books available in :
Towngas Cooking Center (9A, Lee Theatre, Causewaybay)
and Major Book Store
Joint Publishing HK, The Commercial Press, Chung Hwa Book, Page One, Popular Book, Hon Wing Book Company, Eslite HK, Lagardere (Relay@HK Airport)
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About “Think.Cook.Save”
The concept of “Think.Cook.Save” aims to promote healthy eating and the cherishing of food resources amongst the younger generation through interactive activities and cooking demonstrations. The FOOD concept is introduced, so as to provide a guideline on designing a nutritious meal, including the allocation of grains, organic vegetables and fruit, omega fatty acids and water. Approximately 70 school visits will be arranged in the first year to talk about health and food and to demonstrate some basic easy cooking technique to students.
About Food Revolution
Initiated by Jamie Oliver in 2012, Food Revolution is a global campaign that promotes home cooking and healthy eating. 230,000 participants and 121 countries have been involved in this year alone. In Hong Kong, Go.Asia has taken the lead in organising the Food Revolution campaign, working with the F&B sector and non-profit organisations to promote the importance of healthy home cooking, reducing food waste and urban farming.
About Go.Asia (Organiser)
Appointed by the United Nations to promote healthy eating & anti-food waste in Hong Kong, Go.Asia is a charity organization spearheaded by Hong Kong Martial Arts Superstar Donnie Yen, his wife Ms. Cissy Wang and the DotAsia Organisation.
Its aim is to improve society through collective and individual efforts. Go.Asia’s flagship projects include Food Revolution, initiated by Jamie Oliver, provides free health diet education to primary and secondary school students through the “Think. Cook. Save” program and encouraging voluntary work in Nelson Mandela International Day. Every “.Asia” domain contributes to the development of the Internet in Asia.
About Alvina Chan / Alvina Cookery (Partner)
After graduating from Columbia University and Georgetown University, Alvina spent 7 years on Wall Street in New York & Hong Kong. Passionate about her culinary dreams, she attended Le Cordon Bleu Paris and achieved remarkable results, obtaining 1st in French Cuisine with “Mention Bien” (Distinction). Given her positive influence in food culture promoting Healthy Cooking & Respect for Food, she is now the first disciple of Willie Mark, an internationally recognized food critic. Author of two books: “Banquets for the Soul,” & “Alone in Paris – Transforming Perspectives in the World’s Most Famous Cooking School,” She is now also a TV culinary show host for TVB and Creation TV. Alvina’s culinary aim is to spread Christian values through her cooking, whereby creating simple and healthy recipes such that cooking becomes an expression of love and care to family & friends.
About Towngas Cooking Centre (Partner)
The Hong Kong and China Gas Company Limited officially established Towngas Cooking Centre in May 1977. For 37 years, we have promoted the joy of flame cooking to inter-generational customers. Our passionate supports for home dining and array of complimentary services have made us a legend in its own lifetime.
We use the interactive teaching methods for students to acquire basic culinary knowledge to in-depth cooking skills. In the new Towngas Cooking Centre at Lee Theatre, we introduce “Towngas KIDchen” equipped with cooking tables with adjustable heights for young kids and “Fun to Cook” service for youngsters so members at all ages can further enjoy flame cooking with us.
We are also devoted to provide education on healthy living to schools so that students can know more about knowledge on healthy diet. Our professional cooking tutors do school demonstration and let children to experience the making of tasty dishes from the very basic and nutritious ‘real food’, with the use of low carbon energy and healthy cooking method.
We believe that education is a good way to start our Healthy, Environmentally- friendly, and Good Quality life!
