For Immediate Release

Go.Asia Presents reFOODlution Experience
Bringing One Third – European Photographic Exhibition First Time in
Hong Kong with Interactive Sensory Art Installation
(28 February, 2014, Hong Kong) Food waste has become a growing worldwide concern, which has also attracted much of the public’s attention in Hong Kong. Go.Asia and K11 are now offering reFOODlution experience to all from 1 to 30 March 2014, prompting everyone to reflect on the dark side of food waste via Austrian artist Klaus Pichler’s One Third photo exhibition and various gigantic interactive sensory art installations.

As an internationally renowned exhibition which launched its world tour in 2012, One Third debuts in Asia at K11 Art Mall. Its creator, Klaus Pichler, left his profession as a landscape architect in 2005 to become a full time photographer despite not having proficient training in photography. The themes of his works come from the close observation of various aspects in everyday life captured in differing enchanting forms. Pichler was commissioned by the United Nations to create One Third, which is an elaborated still life series of food at various stages of decay, unveiling the shocking fact that a third of the food has been wasted during global food production process. The provocative photographic commentary masterfully explores the connection between individual wastage of food and the downside of globalised food production. A total of 20 creative and captivating photos will be shown at the exhibition together with four gigantic art installations in the Atrium. The watery sounding pouring milk, soft and mouldy looking potato crackers, half rotten and citric scented pineapple and abandoned lemon which could be used to generate electricity on a light pole are to stimulate your sense of hearing, touch, smell and sight.

Go.Asia Organic Juice Bar operated by Healthy Family Organic Farm, and Fair Trade Mini Market coordinated by Fair Trade Hong Kong Foundation will also be featured at the exhibition to promote the LOHAS experience and the concept of fair trade. The audience will have the opportunity to try organic and fair trade certified fruit and vegetable juices provided by the Healthy Family Organic Farm.

“Go.Asia has been promoting health and food education by addressing food wastage as one of Go.Asia’s main focuses. Through this exhibition, Go.Asia hopes to motivate everyone to value food resources, make the right food choices, and work together towards sustainable development. This exhibition also invites the public to consider how we may incorporate LOHAS into our daily lives by examining how our lifestyle affects our health and our planet Earth,” says Beatrice Chan, Chief of Go.Asia.

reFOODlution experience, events and exhibitions
Date: 1-30 March 2014
Venue: Atrium, K11 Art Mall, 18 Honai Road, Tsim Sha Tsui, Kowloon, Hong Kong

Fair Trade Mini-market Operation Hours
Fridays: 3pm – 8pm
Weekends: 2pm – 8pm
Date Theme Products
1-2 March Go Fair Trade Coconut Oil, Ginger Tea Powder, Rice, Coffee, Tea, Chocolate
7-9 March In Coffee We Trust Coffee, Tea, Chocolate, Dried Fruits, Nuts
14-16 March Tea with Hope Tea, Coffee, Chocolate, Dried Fruit
21-23 March Taste Revolution Honey, Coconut Oil, Tea
28-30 March Spice Up Your Life Spice, Salt, Sugar, Coconut Oil, Ginger Tea Powder
The Fair Trade mini-market is supported by the Fair Trade Hong Kong Foundation, participating traders includes: Boncafe (Far East) Ltd., FAIR CIRCLE, FAIR TASTE, Welspring, Rise Plus Group, YiSheng, Chopsticks (aka Heng Dong Dong Connoisseur Groceries), Fair & Healthy (FMIR)

For enquiries, please visit Go.Asia website: http://www.go.asia/

-END-